All the recent issues with Digital Rights Management (DRM) have had various effects on the gaming industry. While on-line games and pay-per-play business models like World of Warcraft and recently Age of Conan are one popular way another recent addition is: give the games away for free! Some other MMOs allready use this model and instead charge for micro-transactions in-game to buy virtual items but now Electronic Arts and DICE are about to release a game in the popular Battlefield series for free, Battlefield: Heroes. The game is a simplified version of their original game, a more colourfull and “cartonish” look and to start the game you first have to log on to their website. If this is a new business model or a one time thing remains to be seen.
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