Blizzard is one of the few companies that enjoy the hype to acctually make an “unannoucement” prime news. Blizzard’s CEO Mike Morhaime said on the topic of the MMO being developed: “It’s not going to be a World of Warcraft sequel.” When pressed he said, “So let’s just say it’s going to be different and it’s not going to be a sequel to World of Warcraft. It will be different. We’re not trying to replace World of Warcraft with this new MMO. We’re trying to create a different massively multiplayer experience, and hopefully World of Warcraft will still be going strong when that one is released.”
