Tag Archives: Google

In recent news on Slashdot it was reported that Google is aiming to include Google AdSense in flash games, much in the same way they allready do with normal webpages. This new way of showing ads got my head spinning into other cool options that might be coming to gaming platforms. We’ve allready seen commercials for all kinds of different things in console games like FIFA and Grand Turismo. Just like in normal sports the arenas and cars are stuffed with commercial messages. What if these could come to life AND bring about a better gaming experience?

What if, you have the latest version of FIFA for example, and whenever you play it it connects to the Internet and checks if there are new ads available. These ads are payed for just like normal ads and the amount of downloads to the game can be tracked and the game can keep track of which are shown. You can also take it one step further and let the player decide which ads should be shown on the team uniform or home arena.

While the above suggestion hardly improves gameplay it does one other thing: it gives the publishers kickback on the usage of their product. This can bring about better games in two ways, first of all the publisher would really want you to keep playing these games in order for them to sell more ads so they will make sure that they release top quality games to keep this extra revenue coming. Secondly in order to make you play more an in game currency can be established that makes you gain in game money in exchange for shown ads, this currency could be used to buy on-line powerups and that can be added to the game on-line after the release. In the FIFA example a new player can be added and downloaded and saved to a memory card, in Grand Turismo a new car might become available.